Winners 2022

Mohamed Benchellal is a Dutch-Moroccan fashion designer, coutrier, and founder of the womenswear label; Benchellal. His work is characterized by voluminous silhouettes and sculptural cuts. Playing with the concept of complementary opposites, his designs are both classical and contemporary, whimsical yet precise, lavish yet monochrome and glamorous yet sustainable.
Mohamed Benchellal was born in the Netherlands to Moroccan parents; who immigrated to the Netherlands in the late sixties. His fascination with fashion began at a young age, as he was often
surrounded by fabric and the sounds of industrial sewing machines, within the textile workplace of his grandparent’s home. His upbringing instilled a hard-working do-it-yourself approach to life. He soon began experimenting himself, taking apart his clothes and reconstructing them into new creations.